Mat Bennett is MD at
OKO Digital
and has been an involved with Google AdSense since it was launched in 2003. Mat has most recently led OKO to join the new Google AdSense Certified Partners programme allowing them to lend the company’s experience with the programme to AdSense publishers world-wide.
Paying for users on a per click basis might not be right for every publisher, and isn’t right for every type of website visitor. Learn how to get it right.
