It Starts With Key Performance Indicators
A KPI is the ultimate goal of a business. It’s the one critical number the business must attain to be successful. Key Performance Indicators absolutely dominate strategy.
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Ian Lurie is the founder and CEO of
Portent Inc.
, an Internet marketing agency founded in 1995 that provides digital marketing services, including search, social, and analytics. He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. Follow him on
Twitter
.